The first stage is a technical description. Technical descriptions are mostly useful to the people in operations and manufacturing. These descriptions also come in handy while sorting the t-shirts. Hence, you don’t have to worry much about this information if you happen to be the copywriter. These are ideally passed on by the manufacturing team.
A Technical Description must include
- Your intended consumer segment
- Product type (in our case, t-shirt).
- Fiber type i.e. rayon, polyester, etc.
- Fabric types such as cotton or chiffon.
- Garment attributes, for example, half-lined, seamless, etc.
- Closure type i.e. zippers, buttons, velcro, etc.
- Size range (XS-XXL).
- Origin of the product.
To put it into perspective, here is how a technical t-shirt product description looks like according to Kathleen Fasanella.
bditdomain –
owesome product.